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Why You Need A Microsite How To Market Online In The Age Of The Easily Distracted.
You've got something amazing to offer....
HATS FOR DOGS
...and a passionate story behind your product.
Now you want to tell the world about it.
Customer's today have really, really short attention spans...
...and crave more focused content at a smaller scale
You need to hold their attention long enough...
so they can't imagine a life without you.
This is what a microsite is made for.
When you want to:
sell a product or service,distribute a newsletter, share a great idea, make an online presentation, promote an event,or just sell hats for dogs.
Because a microsite keeps your content focused on a single product, service, idea, topic, story, or message. And makes it easier to guide your customer to you desired outcome.
What It Takes To Make A Microsite.
You don't need to be a rocket scientist (Or know how to code or design). Just follow these rules to make an engaging, influential microsite.
Define what you want your customer to do after they view your content.
Then build a story that leads them to that outcome.
Your customer should be able to absorb all the content on your page within 20 seconds and feel confident to continue.
Use images, videos, and words with high imagery value. Forget about corporate speak, when your audience understands what you are talking about, your message appears brilliant.
Less is more.
Every additional page makes it harder and harder to keep your customer's attention.
Set the stage.
Surround your pages with the branding and support tools that build trust and familiarity. Contact menus, your logo, and a mood setting background goes a long way to anchoring each page.
Remember, a microsite isn't about lots of content, it's about focused content that leads to an outcome.
Simplebooklet makes making microsites simple.
Get StartedSign up on simplebooklet.com to create your own microsite.
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